Cottage Industry
The news last week that one of the founding partners of Iconiq was leaving the firm emphasized how the wealth management industry remains a cottage industry. Our blog this week will look at the pros and cons of cottage industries. We will also examine how a cottage industry can become an enduring industry that will survive multiple generations. Is this a goal advisors and their clients want and are they willing to make the necessary changes? We believe it is worth considering. Cultive Personalities Cottage industries promote the existence of big personalities that define the company and insure the clients know what they are getting if they work with the firm. Iconiq has done a great job answering this question. Is it the right answer for you? The wealth management industry is very competitive forcing firms to differentiate themselves from their competition. A big personality is a memorable differentiator but it is e...