Follow Me
When professionals change jobs they must make an accurate prediction on who will follow them. This
is an important consideration and my experience is the three main players are
under and overestimating a key component in the decision. This week I’ll share my real world experiences
on changing jobs. Please follow me.
Management
When I ran a large wealth management organization I received
numerous calls from office managers offering a block move of advisor teams in
their office. While the offer sounded
compelling 100% of the transactions
did not materialize. While the advisor
teams liked their branch manager they liked themselves, their family and their clients
more. I experienced this reality when I
approached many of my ex-advisors when I started Sanctuary expecting them to follow me. The power of the purse trumped my
likeability.
Advisor
The fear factor for advisors considering changing firms is
stoked by their current firm’s misguided belief that clients love the firm more
than they love the advisor. This belief
is erroneous. Facts show that 75-90% of
the clients follow the advisor to their new firm. The lower number is skewed by clients who
need the balance sheet of the firm. We
can’t repeat it enough that relationship trumps brand 100% of the time!
Business Model
The independent wealth management model has had a great run
gleaning 5X
the new client assets versus the larger brand name firms. The larger firms and their conflicted
solutions don’t sit well with educated clients.
It does appear that this positioning has run
its course. I was shocked to see how
easy it was to transition advisors from one Protocol firm to another. When I received a call from the compliance officer
asking if my firm was a member of The Protocol my affirmative answer was all
they needed. Too easy? It sure seemed like it to me after always
trying to race the old firm to the courthouse on a Friday afternoon.
The Gorman
resignation from The Protocol
looks like it has hurt the independent wealth management firms much more than
the advisors. The clients are still following
their trusted advisors and the clients should thank Mr. Gorman for cutting down
on their email traffic.
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