Tweener
It's US Open time and an examination of the tennis tweener shot mesmerizes fans and at one time
surprised opponents. Being able to
pull off this shot is now a necessity.
This blog will focus on the tweeners in other areas of our life. Realizing that you are a tweener will
improve your sanity and increase your chances of success.
High School Sports
I have spent the last month visiting my parents in Dallas. Other then the political opinions,
which haven’t changed since I lived here 25 years ago, the big change has been
the opinions around having your children participate in tackle football. The powerful combination of concussion
data and a demographic shift have cased a significant drop in student participation
in football. This parental reality
combats the unrealistic belief that our kids can be pro athletes someday. High School athlete tweeners have been
saved and can have extra time to focus on their schoolwork.
Social media and reality TV have exposed us to successful
business professionals who have given us advice on how to join their group. It always sounds easier than it is and
many tweeners think they can be the next Mark Cuban or Elon Musk. Unicorns are mythical animals and private companies valued at billions dollars. Don’t’ fall for their
shiny horn and glistening mane. Ninety
plus percent of new businesses fail.
The failures are seldomly publicized and the 90% of tweeners should find
a good mentor or an established training program before they jump into the
entrenuerial pool.
Wealth Management
The positioning of most wealth management firms is a focus
on holistic solutions for high net worth individuals. This ignores tweatners who also need help. First does anyone really know what
holistic means and if your do - is it something we want. The wealth management solutions that
tweaners need are not as sexy as the solutions that are offered to high net
worth investors. Tweaners need to
accept that they don’t need the same things that high net worth investors need.
This reality is typically realized after the fact. Most wealth management firms focus on high net worth clients
and ignore tweaners. We believe
tweaners are a segment that deserves attention.
The Webster Dictionary definition provides a no-nonsense
guideline for tweeners. Webster defines Tweeners as having some but not all of the necessary characteristics. This is a message we all need to hear
and only the best teachers and advisors help us realize our personal reality.
Its taken me 56 years to realize I’m a tweener. One of my good friends still reminds me
what our choir master said about me in 1980 – “Jeff is great in the chorus”. I’m still singing!
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