Content is King
The popular Netflix series on chess reminded me of my brilliant Dad who loved Chess. This week I’ll discuss how we can play our own game of Chess. Hopefully, the three strategies will help your independent wealth advisory business win your game. They won’t need to be memorized, but it should be implemented. The strategies work in our post pandemic world. The pandemic has accelerated the need to change. This reality embraces some old beliefs, but the new strategies will help us win. Social Media Our clients use Social Media. We should communicate our unique message using Social Media too. The business tools we need to become expert are LinkedIn and Twitter. If our clients don’t know how to use either we should teach them. The good news is both are free and are embraced by compliance. I check my LinkedIn and Twitter feed several times each day. Firewall Our clients and our regulators require we have a Firewall protecting ...