100
This is my 100th blog post! While I don’t believe in milestone
birthdays this milestone seems worth celebrating (no gifts please) Celebrating is important so I can recognize the many contributors to this blog and I hope it will be helpful to others who are
considering joining the blogosphere as a positive contributor instead of a
snarky anonymous commenter.
Start
In retrospect everything looks obvious. When we started our new blog in 2008 blogs
were not as mainstream as they are today.
Getting an article published in the Wall Street Journal or your local newspaper was
still the primary PR goal. With
that in mind my blog partner, Randy Baum, and I created a team with publishing
experience. Our first partner was Lori Marshall who is a professional ghostwriter
with several best selling books.
We also partnered with an ex-journalist turned PR and Marketing
professional, Greg Berardi, from Blue Marlin. Randy also had some writing chops as an English major in
college. I was the weakest link and
positioned myself as the idea guy.
We named our blog BlogOnWealth and coincident to our start an unknown
second tier stock broker started his blog The Reformed Broker. We made the elitist Morgan Stanley - Wall
Street mistake of minimizing his blog, but oh were we WRONG! The Reformed Broker has become a top
blog and Josh Brown is now the CEO of a fast growing Independent wealth management firm. Our first big splash was a blog we
wrote on our experience when BofA acquired Montgomery Securities. This blog’s taught us both an important
lesson. Honest experiences from
actual professionals that have lived and survived the event are of
interest to readers.
With Greg’s help we began to build our blog. The tools every blogger needs are Wordpress and Hubspot. The other
must have is an editor. While many
great bloggers edit themselves we have found the editing skills of Greg Berardi
and the discipline of sticking to a publishing schedule are priceless.
Speed Bumbs
Like any successful venture BlogOnWealth hit some speed
bumps. The first was Randy’s
retirement from Sanctuary. Now
that we didn’t work together we realized that we had some professional
differences and decided to change the name of the blog and go our separate
ways. The next speed bump was my
decision to wind down Sanctuary by the end of 2017. My “pity party blog” was also one of our most popular. Why? I think the honesty factor referenced earlier played an
import role. A recent speed
bump is my decision to continue to publish blogs while my career is in limbo. What I have found is that wealth
management is not in limbo and there are numerous things to write about. Writing has kept me engaged and I think
it keeps many other bloggers engaged too.
Podcast
While blogging was nascent in 2008 it appears that Podcasts
are at a similar stage in 2017. Interestingly
most Podcasts hosts whose name doesn’t start with Oprah also write blogs. Expanding their blog topics
to a Podcast format will allow potential subscribers who don’t have the time or
interest to read blogs to listen to a podcast while they commute to
work or walk the dog. Your existing blog topics
will also educate potential podcast guests on what you want to discuss and will
save you both prep time. I’ve
purchase the podcast equipment and now I just need to turn it on!
Thank you for reading any or all of the first 100 blogs. I’m an Enneagram 3 so your recognition
is an important and essential part of my self worth. Blog "likes" are made for Type 3s. One final request, please like this blog or retweet it. My emotional survival depends on it.
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