RIA Geek Squad
The Pandemic has revealed some hidden gems in our established businesses. Our wealth advisory business will survive as an essential business, but we should add successful services. This week we will examine the service that saved Best Buy and helped the stock make all-time highs. How we and our clients could use it as we live a new remote life? The service will cost our business money, but the benefits should offset any costs. Nerds We need to hire experienced professionals to serve on the squad. Their technical expertise is a given but they must complement their technology knowledge with an empathetic personality. Most of us have visited an Apple Genius Bar with our “dumb” questions. The genius always had the answer that was delivered without judgment. Our nerds need to approach all of our clients using a similar approach. We need to hire and train more empathetic Nerds. The gig economy has an answer for us through Bra...