RIA Geek Squad

 

The Pandemic has revealed some hidden gems in our established businesses.  Our wealth advisory business will survive as an essential business, but we should add successful services.  This week we will examine the service that saved Best Buy and helped the stock make all-time highs.  How we and our clients could use it as we live a new remote life? The service will cost our business money, but the benefits should offset any costs. 


Nerds

We need to hire experienced professionals to serve on the squad.  Their technical expertise is a given but they must complement their technology knowledge with an empathetic personality.  Most of us have visited an Apple Genius Bar with our “dumb” questions.  The genius always had the answer that was delivered without judgment.  Our nerds need to approach all of our clients using a similar approach.  We need to hire and train more empathetic Nerds.  The gig economy has an answer for us through BrainTrust  


On Site

Another important lesson learned during The Pandemic is that Zoom calls are more difficult than they sound. We need to take our Geek Squad answers to our client’s home. House calls used to work for doctors and they can work for us too. It is human nature to delay, so a RIA Geek Squad house call should help.  


Subscription Pricing

The Best Buy Geek squad isn’t free and neither should the RIA Geek Squad be free.  Our client’s appreciate that they need to pay for quality. A fee structure that has an initial initiation fee with a monthly fee should work. It works for our private clubs and it should work for The Geek Squad.


I’m not only the founder, but I’m also a client of the RIA Geek Squad. This blog will act as your COVID approved reference letter for The Squad. 

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