Freemium


The free time we experienced during the lockdown has caused us to look for cheap deals. This has helped technology stocks and drawn us like a moth to light to podcasts. The other reality is that free doesn’t last. Adopting a freemium strategy doesn’t last either.

My inbox is filled with warnings that a sale price is about to end. I’m now immune to this scare tactic. My opinion is verified by the extension email I receive the next day.

This strategy does not work for businesses either. We don’t make any money on a free strategy. More importantly a high percentage of potential clients who respond to a free promotion also are likely to fire us. The freemium model doesn’t seem to work, but businesses continue to look for the greater fool. My question is who is the freemium fool?

Our monthly summary of Free Podcasts doesn’t have a expiration date and makes us smarter.  Enjoy our favorites:


Axios Today  

https://www.axios.com/podcasts/today/


Numbers by Barron’s

https://www.barrons.com/podcasts/numbers-by-barrons?page=1


Prodigy    


https://podcasts.apple.com/us/podcast/prodigy/id1540837420


Ideacast   

https://hbr.org/2018/01/podcast-ideacast

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