Hire a Pro Wrestler


The COVID pandemic has encouraged us to find new approaches.  Many celebrities have decided to use their skills on Social Media platforms.  The best person we need to emulate is The Rock.  We all know professional wrestling is fake, but we still watch.  This week we will summarize what many celebrities and pro wrestlers are doing.  Our belief is that their approach can work in the wealth advisory industry.  Wrestling is not as stupid as you think.  



200,000 followers 

Social media metrics are seductive. The Seth Godin idea of MVA works for our industry because customized solutions and good customer service takes time. Followers work for a mass market solution but fail for wealth advisors and our children. Congratulations to The Rock for surpassing 200,000 followers. The metric works for movie stars and pro wrestling. 



Start Now

Technology makes it easier for us to convey our message but it also makes it easier to see what others are doing. We have learned that nobody’s life is as perfect as it appears on Social Media. That fact should not be used as an excuse for not using social tools. We can learn from Michael Kitces , Howard Marks and Josh Brown. We are all running the same race even if they have a head start. 


Flexible 

The pandemic has forced us to address many problems that are now obvious. We need to be flexible in making these changes. Our advice is to start with free technology changes. Most tech changes take time and expertise. We have the time and the expertise can be learned on You Tube. Technology flexibility works for wrestling and it will work for us. 

Don’t make The Rock mad. I know it is fake, but some of his moves look like they hurt. 

Comments

  1. Jeff SpearsOctober 21, 2020 at 7:55 AM

    Other wrestlers

    https://www.entrepreneur.com/article/357858?utm_source=newsletter&utm_medium=email

    ReplyDelete

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